Luxury Fashion Brand Management & Product Design

For the first time in Germany an exclusive seminar called “Luxury Fashion Brand Management & Product Design” has been efficiently organised at the Fashion Institute. Prof. Dr. Pascal Portanier conducted this seminar.

During 15 years, Prof. Dr. Pascal Portanier worked in the marketing and design department of luxury brands e.g. Lagerfeld, Dior, Balenciaga, Lancôme and many more.Prof. Dr. Pascal Portanier is for 13 years even as a Lector for the “Luxury Fashion” in demand worldwide.

The students obtained a fascinating insight into the structure of the large luxury companies and thus they have a good understanding of the entire fashion industry. Interactions of the different departments of the company were analysed and this made it quite clear what is important, if you want to succeed – as well as self-employed. The seminar showed also, that in the fashion industry, they are many other wonderful professions next to the designer.